Touch a village |
One tap saves a family |
Mapswipe was easiest to use and contribute to as it application design is focused for input limited use, and employs swipe input as much as possible as can be seen within the promotion and tutorial video.
Another key element of Mapswipe is the feeling of contribution, as you complete mapping assignments a user's progression is continually updated. The Mapswipe team has included achievements to keep users engaged with the application and continue their contributions. As users feel more rewarded their engagement with the app and continued use will increase.
The costs associated with acquiring each new user should decrease as the number of referrals increase. Interestingly the ability to share from the app with others is in the main menu, it may be interesting to add this as part of the mapping screen where users are expected to spend most of their time.
After about five minutes of using Mapswipe, there was a real sense of achievement, and it's very clear how the next achievements will be unlocked. As you swipe map tiles from right to left the realisation grows as to how important each swipe is. The impact of each swipe and how the gesture of one user can become the receipt of life altering aid. All this is achieved through the power of touch and by being spatially aware micro-humanitarian.